Sales Performance with SAP Business Data Cloud

Sales Performance 
with 
SAP Business Data Cloud
Key Components of SAP BDC…
… connect data from SAP and non-SAP systems. Whether in the cloud or on-premise, always in a unified, secure, and business-oriented data landscape.
Intelligent Applications
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SAP BW Modernization
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Planning/Analytics/AI
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Databricks
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Persona
Richard Running 
Sales Manager Germany for Excellent Sport Shoes Gütersloh 


Which KPIs and insights does Richard want to gain with the BDC?
Current and previous year's sales figures for the shoe assortment
Forecast for the next 6 months
Introduction to Sales Overview
Richard begins his analysis by comparing with the previous year, looking at the revenue comparison and other key figures.
YoY Comparison

Each tile represents a product
The tile size shows current revenue
The tile color shows the YoY change
Revenue Comparison

Revenue forecast from April to August and revenue from the previous year
Deviation in percent (red bars)
KPIs

YTD Sales Revenue
Weighted Rev. Pipeline Apr-Sep
Average Deal Size
Video Introduction 🎬 
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Detailed Data View
In the dashboard, Richard sees tiles in different colors. When he looks at them in more detail, he gets data on revenue, YoY change, threshold, threshold name, and the range of that tile.
Tiles are colored red when the YoY change is >20%, gray when the YoY change = 20%, and green when it is <20%.
Red

Example: Shoe ProAero
Change from the previous year: decrease >20%
Grey

Example: Shoe MTBPro
Change from the previous year: decrease within 20%
Green

Example: Shoe Trekking
Change from the previous year: increase >20%
Video Detailed Data View 🎬
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Dimensions
By selecting a dimension in the dashboard, Richard can view the revenues per month for Product, Customer, Country, and Category.
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Drilldown
By drilling down into the shoe "ProAero," Richard can access further details.
Drilldown 

By selecting a product, it can be viewed in more detail.
Details 

The forecast for the shoe is below the average of the other products.
Revenue

The revenue comparison is based on the selected shoe.
Video Drilldown 🎬
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Recommendations
The SAP Business Data Cloud can generate recommendations based on historical data using the Databricks ML model. Richard Running receives the following recommendations:
ProAero Shoe
✅ Improve sole quality 



➡️ Could lead to a 15% reduction in returns over 6 months
Trekking Shoe
✅ Continue with current marketing strategy


➡️ Campaign success = increased sales, YoY growth +20%
MTBPro Shoe
✅ Minimal impact from promotions and increasing return rates; review marketing strategy

➡️ Potential for a 4% reduction in returns within six months
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Explanation
Through the more detailed explanation of the recommendations, Richard can more precisely review insights such as return rate trends and recommended actions. These are also generated by a machine learning model in BDC/Databricks.
The video demonstrates the possible approach:
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Simulation
With the simulation feature, Richard can generate value driver trees. These can, for example, simulate costs or revenues and are also based on a SAP Databricks model.
Simulation

Impact

Video Simulation Revenue 🎬
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Video Simulation Material Costs 🎬
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Summary
Why Databricks in the BDC?
Optimized 
Data Integration

Seamless connection of SAP Datasphere and Databricks for 
streamlined operations
Trusted AI 
Applications

AI solutions based on SAP and non-SAP data for
 accurate analyses
Diverse 
Use Cases

Support for use cases across various
 business departments
Examples of BDC-based Value Cases
Sales
Optimization of
Sales Performance
Finance

Optimization of
Business Performance
Service
Optimization of
Customer Satisfaction
Product Development
Optimization of
Development Costs
Marketing
Optimization of
Campaigns
Logistics

Optimization of
Logistics Processes
Solution Impacts

Optimization

Leverage Databricks to identify optimization potential
Recommendations

The Recommendation Engine provides various scenarios
Explanations

The recommendations include model explanations
Ready to optimize your Sales Performance with SAP BDC?
Contact our Experts
Andreas Nüchter
SAP CX Retail / Wholesale
E-Mail: a.nuechter@reply.de
Thomas Zachrau
SAP Business Data Cloud
E-Mail: t.zachrau@reply.de
Connect with Andreas 
Connect with Thomas 
Syskoplan Reply
KI-gestützte Entscheidungen mit der SAP Business Data Cloud | Syskoplan Reply
Erleben Sie das Potenzial künstlicher Intelligenz für kluge und zukunftssichere Geschäftsentscheidungen! Mit der SAP Business Data Cloud schaffen Sie eine sichere und effiziente Basis, um KI nahtlos in Ihre Business-Prozesse zu integrieren.
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